Work.

Product Marketing, Integrated Campaign

A fee-free account repositioned around financial progress, with a new tier that rewards direct deposit.

Integrated Launch

The last major bank to add the island's favorite payment app turned it into a bigger offer.

Integrated Campaign, CX

The first campaign to put the bank's whole service ecosystem under one promise.

Positioning, Packaging

Premium banking reframed from status to recognition, in English and Spanish.

B2B Product Marketing

Business products organized the way businesses work, with three tiers to pick from.

AI Product Marketing

An AI guidance feature positioned as personal advice drawn from a customer's own money habits.

Regional Launch

A streaming launch across Latin America, localized as a system from day one.

Brand Strategy, Research

Research on how people experience progress, turned into a brand system teams can apply on their own.

Brand Strategy, B2B Fintech

A fintech for healthcare practices, positioned around relief for people busy doing another job.

Zero-to-one Brand, E-commerce

A luxury activewear brand built from zero on the discipline of ballet.

Platform and Content Strategy

A fitness creator turned into a digital media brand with its own publishing system.

Digital Marketing, Brand Content

Island menswear connected across e-commerce, social, email and influencers through one content library. [draft]

Institutional Campaign, Brand

Two institutional platforms that took Oriental from a bank saying it was ready to customers saying they could. [draft]

Seasonal Campaign, Film

A bank’s Christmas spot only works if it feels like the island’s Christmas. Each year found a different way in. [draft]