1
Martinis
Still looking for the best one in Manhattan. [confirm line]
Hola,
I'm José.
I take complex, regulated products from positioning to launch, and get product, sales, compliance and creative telling the same story.
I grew up in Caracas and have lived in New York for more than ten years. For seven of them I was the strategic counterpart to Oriental Bank's CMO, working on the brand and more than ten products behind its move from third to second in Puerto Rico. Before that I produced the DIRECTV GO launch across Latin America, built Port de Bras from zero, and ran digital strategy for eight editorial brands. These days I'm freelancing and looking for my next full-time role.
- 15
- years in integrated and product marketing
- 10+
- products launched or repositioned at Oriental
- 2
- languages, fully bilingual
- CCS → NYC
- US and Latin American markets
How I work
- I start with the product and the person using it, and build the campaign from there.
- Compliance, product and sales are partners from the first brief.
- I build tools for my own process, including the AI agents I use for research and briefs.
Experience
| Years | Company | Role | Location |
|---|---|---|---|
| 2026 — Now | Independent | [confirm title] | New York |
| 2019 — 2026 | Yonder ConsultingLed brand and product marketing across Oriental Bank's retail and commercial portfolio, and brand strategy for Chello's US market entry. | Director, Brand Strategy & Account Lead | New York |
| 2018 — 2019 | AT&T / DIRECTV Latin AmericaProduced the DIRECTV GO launch across Latin America, 1,000+ assets on time in every market. | Senior Digital Producer | New York |
| 2015 — 2018 | FreelanceBrand and marketing lead for Port de Bras, plus campaigns and partnerships for consumer brands. | Digital Marketing & Brand Consultant | New York |
| 2012 — 2015 | AnaliticomDigital and content strategy for eight editorial properties, leading a team of 6–8 editors and creatives. | Senior Digital Marketing Strategist | Caracas |
| 2011 — 2012 | Complot MagazineLuxury brand partnerships across Caracas and Miami. | Brand Partnerships & Marketing Manager | Caracas |
Clients
- Oriental Bank
- AT&T / DIRECTV
- Chello
- Port de Bras
- Sascha Fitness
- Kellogg's Latin America
- Mondelez
- L'Oréal Vichy
- Chivas 18
- Gold's Gym
- Club Social
- British Council
Education
Postgraduate Specialization, Corporate Communications
Universidad Monteávila, Caracas
BA, Modern Languages · Minor in Marketing
Universidad Metropolitana, Caracas
Certifications
Product Management Basics · Pendo with Mind the Product
2026
In progress
Digital Product Management (UVA Darden) · Google Project Management · McKinsey.org Forward
Tools
Adobe · Figma · Hootsuite · Keynote · Claude · ChatGPT · Perplexity · Midjourney
Off the clock
Martinis
Playlists
Dancing
Summer
