JOSÉ LYON — Integrated & Product MarketingNew YorkAvailable for roles and projects
JOSÉ LYON

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Oriental institutional campaign photograph

Case study · Institutional Campaign

More Than Ready to Yes, I Can.

Two institutional platforms that took Oriental from a bank saying it was ready to customers saying they could. [draft]

Client
Oriental Bank
My role
Project management, creative input, production, brand stewardship, strategic guidance
Year
2020–2022
Scope
Project management, creative input, production, brand stewardship, strategic guidance [draft]

The idea

Two institutional platforms that took Oriental from a bank saying it was ready to customers saying they could. [draft]

More Than Ready campaign
Fig. 02More Than Ready

More Than Ready

01 / 02
  • More Than Ready film frames
    Fig. 03More Than Ready in film
  • The Small Things campaign
    Fig. 04The Small Things
Yes, I Can campaign
Fig. 05Yes, I Can

Yes, I Can · in the world and in English

01 / 03
  • Yes, I Can in context
    Fig. 06Yes, I Can in the world
  • More Than Ready in English
    Fig. 07In English · More Than Ready
  • Yes, I Can in English
    Fig. 08In English · Yes, I Can

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