Cuenta Libre
Product Marketing, Integrated Campaign
A fee-free account repositioned around financial progress, with a new tier that rewards direct deposit.
Case study · Seasonal Campaign
Three Christmases.
A bank’s Christmas spot only works if it feels like the island’s Christmas. Each year found a different way in. [draft]
The idea
A bank’s Christmas spot only works if it feels like the island’s Christmas. Each year found a different way in. [draft]
Three Christmases
01 / 03
Fig. 022020 
Fig. 032021 
Fig. 042024
In English
01 / 02
Fig. 06In English · End cards 
Fig. 07In English · Strip
