Oriental Christmas / 2020

Together, even at a distance.

A Puerto Rican Christmas film about finding a shared rhythm when family cannot all be in the same room.

Client: Oriental Bank, via Yonder Consulting
Year: 2020
Scope: Creative direction, production oversight

The problem

The challenge

A familiar holiday message needed to acknowledge the distance families were experiencing, while still carrying the warmth of a Puerto Rican Christmas.

The strategy

The insight

Insight card for Oriental Christmas 2020

The shift

Let music become the connection. The family’s rhythm bridges the physical distance and keeps the emotional focus on being together.

The emotional bridge — Strategy / Christmas 2020 — The emotional bridgeStrategy / Christmas 2020

The film

The idea

Same rhythm, always together.

Music connects the family with relatives joining remotely, making togetherness the emotional center.

Film / storyboard — Original film stills presented as one storyboard — Film / storyboardOriginal film stills presented as one storyboard

Selected work

01 / 03

Film end frame — Original film / 2020 — Film end frameOriginal film / 2020

English end card — Case-study adaptation — English end cardCase-study adaptation

Vertical digital version — Case-study adaptation — Vertical digital versionCase-study adaptation

Execution

I worked on the 2020 Christmas spot with Young Collective in Puerto Rico as production partner.

Production partner: Young Collective, Puerto Rico
Air: 2020

The result

Outcome

The film expresses a warm brand voice through this seasonal moment. Campaign-specific audience and business results are not documented.

Takeaway

Christmas, in a shared rhythm.

More work

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