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Christmas 2024 — Original film still

Oriental Christmas / 2024

New traditions. The same warmth.

A Christmas film celebrating evolving traditions during Oriental’s 60th anniversary.

Client: Oriental Bank, via Yonder Consulting
Year: 2024
Scope: Creative direction, production oversight

01

The problem

The challenge

The bank’s 60th anniversary needed a Christmas expression that felt rooted in Puerto Rico while making room for the traditions people are creating today.

02

The strategy

The insight

Insight card for Oriental Christmas 2024

The shift

Find continuity in the feeling rather than in a fixed ritual. Documentary imagery connects familiar celebrations with the new traditions of a changing island.

The emotional bridge — Strategy / Christmas 2024 — The emotional bridgeStrategy / Christmas 2024

03

The film

The idea

Sixty years of celebrating new traditions.

A warm portrait of the people and moments that keep Christmas meaningful as traditions change.

Film / storyboard — Original film stills presented as one storyboard — Film / storyboardOriginal film stills presented as one storyboard

Selected work

01 / 02

Film end frame — Original film / 2024 — Film end frameOriginal film / 2024

English end card — Case-study adaptation — English end cardCase-study adaptation

Execution

I worked on the 2024 Christmas spot with Young Collective in Puerto Rico as production partner.

Production partner: Young Collective, Puerto Rico
Air: 2024

04

The result

Outcome

The film expresses a warm brand voice through this seasonal moment. Campaign-specific audience and business results are not documented.

Takeaway

Traditions change. The warmth carries on.

More work

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