Brand Platform 2026
Brand Strategy, Research
Research on how people experience progress, turned into a brand system teams can apply on their own.
Case study · Regional Launch
Many markets, one launch date.
Producing the simultaneous launch of DIRECTV GO across Latin America.
The challenge
DIRECTV GO needed to launch across multiple Latin American markets at once. Each territory required relevant content, while delivery depended on a coordinated production system.
The shift
We treated localization as part of planning rather than a final translation step. Formats, message variants, sequencing, owners, and delivery dates were mapped for every market.
Brief · localize · review · deliver
Every format and message variant mapped per market before production started.
Fig. 02 Original scope · Format map
My role
As Senior Digital Producer, I coordinated execution across television, video, paid social, digital display, programmatic, web, app-store content, and customer communications. Asset trackers, review paths, and quality checks kept the work moving across teams and territories.
The result
More than 1,000 assets across eight channel types shipped for on-time entry in every territory.
Results
1,000+
assets across eight channel types
On-time entry in every territory
