Case study · Platform and Content Strategy

A fitness creator, run like a media company.

Building an owned digital platform for one of Latin America's leading fitness creators.

Client: Sascha Fitness, via Analiticom
My role: Strategy and digital lead
Year: 2012–2015
Scope: Platform strategy, editorial website, publishing model, content pillars, commercial integration

The challenge

A large social audience needed an owned platform and a publishing model that could support a broader media brand.

The original Sascha Fitness website — Fig. 02Original scope · Website as it ran

The shift

We gave each platform a distinct role: social for reach, an editorial website for evergreen content, and video for depth. The goal was a connected publishing system.

My role

As strategy and digital lead at Analiticom, I built the editorial website, daily publishing model, content pillars, and production system across articles, video, and social. Commercial partnerships were integrated into the editorial logic so branded content belonged within the audience experience.