Sascha Fitness
Platform and Content Strategy
A fitness creator turned into a digital media brand with its own publishing system.
Case study · Zero-to-one Brand
Taking ballet out of the studio.
Building a luxury, eco-conscious activewear brand from zero.
The challenge
A new luxury, eco-conscious activewear label needed a distinct point of view in a category crowded with generic performance claims.
The shift
Ballet became the strategic foundation. Its combination of strength, precision, discipline, and grace gave Port de Bras a coherent story for customers and buyers.
My role
As brand and marketing lead, I built positioning, narrative, and voice, then carried that foundation into e-commerce, content strategy, digital marketing, and the content library. I also created the catalogs and sales materials used to approach wholesale buyers.
Product, wholesale and e-commerce
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Fig. 03Original scope · Product photography 
Fig. 04Original scope · Line sheets 
Fig. 05Original scope · Website
The result
Port de Bras secured placement with Anthropologie, Revolve, and Carbon38, alongside editorial coverage in ELLE.
Results
Placement with Anthropologie, Revolve and Carbon38
Editorial coverage in ELLE
Concept extension · Move with intention
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Fig. 06Concept extension · Generated imagery as stand-ins 
Fig. 07Concept extension · Generated imagery as stand-ins
